GHIDINI LIGHTING result of the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it makes it hard for the new company to align and standardize product information across brands. Moreover, like any other lighting company, GHIDINI is concerned about single product information that is disseminated across the company, requiring lot of efforts to generate a detailed product datasheet or eventually generating a catalog.
Challenge
In order to sort out the current situation, GHIDINI LIGHTING set the following project objectives:
Implementation of one global database that centralizes products from both brands or catalogs.
Standardization of properties and values for both brands.
Advanced users profiling to limit access to the catalogs.
Utilization of the final database for online and offline product information sharing.
How we did it
Coperon analyzed the two catalogs structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new GHIDINI LIGHTING product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
Coperon product information management system, iPartner, was deployed locally and interfaced with GHIDINI LIGHTING ERP system. Once validated, information is published on GHIDINI LIGHTING corporate website while structured product information can be locally generated on demand for the generation of the products labels, for specific reporting needs or else.
The results
- Unified and up-to-date products data, permanently maintained to reflect the latest products changes.
- Product management system integrated within the product life cycle.
- Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.
"Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!"
