Chicco Lebanon, part of the international Chicco brand, offers a full range of baby-care and juvenile products — from strollers and car seats to nursing and toys. The brand aimed to strengthen its digital presence in Lebanon, engage parents, boost online sales, and support its retail network.
Challenge
Chicco Lebanon needed to optimize its e-commerce performance, organize a large product catalog, improve SEO visibility, and align social media and email campaigns to increase engagement and conversions.
How we did it
Coperon Technologies implemented a full-scale, multi-channel digital strategy covering website redevelopment, product catalog management, SEO, email marketing, and social media.
- Website & E-commerce Development: Redesigned the Chicco Lebanon website for improved user experience, faster navigation, and seamless catalog updates. Integrated analytics for performance tracking.
- Product Data Management: Audited and standardized thousands of SKUs with complete metadata, categories, and visuals for better search and SEO.
- SEO Optimization: Enhanced local search ranking for key terms like “Chicco car seats Lebanon,” achieving a +32 position average improvement and 65% growth in organic clicks.
- Email Marketing: Designed responsive newsletters with a 31% open rate and 6.4% CTR, driving repeat engagement.
- Social Media Strategy: Created cross-channel campaigns, boosted community engagement, and grew Instagram from 67 to over 19K followers.
The results
- +52% total online engagement (website, social, email combined)
- +38% sales inquiries and +43% brand search volume YoY
- Website traffic up 5x; organic sessions representing 52% of all visits
- Strong ROI on paid social campaigns (2.9% CTR vs. 1.2% benchmark)
"Collaborating with Coperon to manage our social media platforms and our e-commerce website has been reassuring and comforting, knowing that we are working with professionals who are able to handle any type of situation the proper way. All my platforms have been successfully improving and increasing consistently and I am very satisfied with the results. Moreover, it has been a pleasure working with a team that is well dedicated, trustworthy and know how to take initiative. I would recommend them to any other company."
