Goccia Illuminazione is a premium Italian lighting brand known for its iconic Lighting collections that blend design innovation with technical precision. As part of a broader digital transformation strategy, Goccia aimed to modernize its online presence to reflect the high-end nature of its products while simplifying product browsing and selection for both end-users and professionals.
To achieve this, Goccia collaborated with Coperon Technologies, leveraging its expertise in Product Information Management (PIM) systems and digital catalog development.
Challenge
While Goccia provided a bold and distinctive design vision for their new website, the challenge lay in translating this vision into a fully functional, content-rich platform that could:
- Support a growing and technically complex product catalog.
- Offer advanced product configuration and filtering tools.
- Be easily managed and updated by the Goccia team.
- Reflect the brand’s commitment to design, innovation, and quality.
How we did it
Coperon Technologies delivered a comprehensive solution for Goccia that included the deployment of its in-house Product Information Management (PIM) system, IpartnerDM, which served as the backbone of Goccia’s digital catalog. This enabled centralized management of product data, variants, finishes, and technical documentation, structured data entry and enrichment, and easy scaling for future product expansions.
In parallel, Coperon led the full development of the website and catalog, working closely with Goccia’s internal design team to translate their visual and UX concepts into a high-performance, responsive website that showcased the brand identity and product aesthetics, integrated rich media, and delivered an intuitive catalog experience with multi-level filtering and product configurators.
To address the complexity of Goccia’s product variants, Coperon also developed custom product configurators that allowed users to select models, finishes, and accessories, view specifications and compatible components, and download product sheets.
Coperon provided hands-on support during the product data onboarding process by training Goccia’s team on the PIM system, assisting with data import and taxonomy structuring, and ensuring consistency and completeness across the catalog.
The results
- Visually stunning and functionally rich website that reflects Goccia’s brand identity.
- Efficient backend system enabling the Goccia team to manage product data independently.
- Improved user experience tailored to architects, lighting designers, and private clients.
- Built on a scalable platform ready to support Goccia’s future digital initiatives.
"Coperon has been an invaluable partner in bringing our digital vision to life. Their ability to understand Lighting and translate our products catalog into a robust, scalable structured database was key to the success of this project."
