CREE LIGHTING EUROPE is a lighting pioneer with deep roots and expertise in LED technology. CREE LIGHTING transformed innovation into unique solutions regarding optics, color quality, controls, and product quality while ensuring the highest levels of performance and reliability. To broaden its market reach and better promote its products, CREE realized it has to improve its online presence and look for a solution that shares the specificities of its unique products.
Challenge
CREE LIGHTING’s corporate website is one of the elements needed to support the strategy set by the company. The objectives prioritized for the project are the following:
• Re-brand the website according to the company’s visual identity
• Centralize and enrich products’ technical information in one unique repository
• Deploy a corporate website that communicates up-to-date products information, aligned with the latest industry standards
How we did it
Coperon analyzed the website requirements of CREE LIGHTING to determine the appropriate technology and platform to use in order to fulfill their needs and help them scale as they grow.
The analysis of the lighting catalogs determined the properties to be considered and set a unified data model for validation. Properties and values were reviewed prior to the final configuration of the website’s backend or iPartner, Coperon’s Product Information Management System. A prototyping approach was applied to simulate the navigation and validate the target solution prior to the final development.
Design review sessions were scheduled with CREE LIGHTING’s marketing team. Very close attention was required to make sure the final design respects the company’s visual identity and simplifies users’ navigation. Coperon’s data entry team started the enrichment of the database in different languages according to the material shared by CREE LIGHTING, while the website development was kicked-off.
Coperon developed the website according to the approved design and applied products code configuration to assist in the selection of the products, offering multiple possibilities. The outcome was a user a user-friendly website designed to help users easily navigate CREE’s website and access its wide range of products.
The results
- Improvement through the website of the brand presence online, opening the possibilities of reaching new opportunities.
- Unified and up-to-date products data, permanently maintained to reflect the latest catalogs and products’ changes.
- Utilization of the final database for online and offline products information sharing.
"Working with Coperon has been an absolute pleasure, their team has been quick to help and always ready to provide information and updates on the various phases of the Cree Lighting Europe website development, their drive for productive cooperation and attention to detail shined clearly through during our time working in conjunction while the level of professionalism and dedication the Coperon team has demonstrated throughout the whole process has been impeccable."
