Founded in 1971, Flos has grown into an international benchmark in lighting design, offering a complete range of residential, commercial, and bespoke solutions. Renowned for merging cutting-edge technology with artistic creativity, Flos continues to shape the global lighting landscape through innovation, craftsmanship, and emotional design.
As the company expanded and its product portfolio evolved, Flos sought to create a new digital experience that could both capture the essence of the brand and serve as a powerful, data-driven catalog for its global audience.
Challenge
Flos needed a modern website that could keep pace with its growth and product evolution. The existing platform lacked the flexibility to handle frequent updates, multilingual content, and complex product information.
The challenge was to design and implement a scalable digital ecosystem that would:
• Centralize product data management across markets and languages.
• Provide visitors with rich, up-to-date product information.
• Reflect the emotions and design values that define the Flos brand.
How we did it
To meet these goals, Coperon Technologies delivered an end-to-end digital solution centered on efficiency, flexibility, and brand expression.
The project began with the deployment of iPartner Data Manager, Coperon’s proprietary Product Information Management (PIM) system, which enabled Flos to maintain a centralized, multilingual product database. This ensured data consistency, simplified product updates, and provided a solid foundation for future catalog growth.
Coperon also integrated iPartner Product Expert, a powerful parameterized search engine, into the online catalog—allowing users to explore products through intuitive filtering and discover lighting solutions that best fit their needs.
In parallel, Coperon implemented a Content Management System (CMS) tailored to Flos’ corporate website, empowering the internal team to manage pages, product content, and corporate information seamlessly.
Finally, Coperon provided dedicated ongoing support, handling data entry, updates, and content management to ensure that the online catalog remained accurate and aligned with the brand’s evolving portfolio.
The results
- Centralized, always up-to-date product database reflecting the latest product changes and technical details.
- Streamlined user experience with intuitive navigation and logical product discovery.
- Dynamic online product sheets automatically generated from the latest data.
- Hassle-free data maintenance, with Coperon managing catalog updates and ensuring accuracy across all product lines.
- A digital platform that mirrors Flos’ emotional and creative identity, supporting its global vision and long-term digital strategy.
"We have chosen Coperon as our principal technology partner for management of our product data and web communication."
