Founded in 1868, Domaine des Tourelles is Lebanon’s oldest winery and one of its most respected. Nestled in Chtaura, in the heart of the Bekaa Valley, the estate produces a distinguished range of wines and the world-renowned Arak Brun.
Carrying more than 150 years of heritage, Domaine des Tourelles sought to blend its deep-rooted legacy with a modern digital identity capable of engaging both local and international audiences.
Challenge
As the brand continued to grow globally, it needed to maintain consistent visibility and engagement across digital channels. The objective was to ensure that its story — one of authenticity, craftsmanship, and love for winemaking — resonated with audiences everywhere.
The key challenges were to:
- Review and strengthen the winery’s online presence.
- Increase brand exposure across social media platforms.
- Engage meaningfully with followers and potential clients.
- Build connection through authentic storytelling and creative campaigns.
- Expand international visibility and awareness.
How we did it
Coperon Technologies partnered with Domaine des Tourelles to reinforce its brand presence and engagement strategy through an integrated social media approach.
The collaboration included:
- Updating brand channels to ensure consistency across all platforms.
- Community management focused on authentic communication and content alignment.
- Monitoring and optimizing social strategies based on performance insights.
- Tracking online and social mentions to measure brand perception and engagement.
- Engaging with local and international influencers and media to expand reach and visibility.
The results
- Consistent brand exposure maintained across all social networks.
- Coherent brand voice reflecting the winery’s heritage and elegance.
- Successful online campaigns that strengthened brand recognition.
- Active collaborations with influencers and publications on both local and international levels.
- Significant growth in global awareness, establishing Domaine des Tourelles as a digitally connected brand with deep cultural roots.
"Coperon improved our social media awareness in a very short period, using efficient tools and cost effective budget."
