Crafted from carefully selected grape alcohol and blended with fresh, premium anise, Arak Brun is celebrated worldwide as one of the finest and most famous arak brands. With a legacy rooted in authenticity and tradition, the brand embodies Lebanese craftsmanship and heritage in every drop.
As global audiences became increasingly digital, Arak Brun recognized the need to translate its reputation and legacy into a strong and consistent online presence that could connect with both local and international communities.
Challenge
Although Arak Brun was already a household name, its digital footprint was minimal, limiting its visibility and engagement potential with new audiences. The brand needed a social media strategy that could:
- Establish its presence across major digital platforms.
- Build awareness and strengthen its image online.
- Engage meaningfully with followers and potential customers.
Build connection through authentic storytelling and creative campaigns.
How we did it
Coperon Technologies partnered with Arak Brun to bring the brand to life online through a comprehensive social media activation and management strategy.
The collaboration began with the creation and setup of official brand channels across key social media platforms, ensuring consistency in tone, visuals, and messaging. Coperon then developed and executed a community management strategy focused on authentic engagement, storytelling, and responsive communication.
To drive performance, Coperon continuously monitored and refined the social strategy, analyzing insights to optimize content, boost engagement, and strengthen brand visibility.
One of the highlights of this partnership was the “Lebnen elo ta3mme” campaign (2016–2017), which celebrated Lebanese culture and craftsmanship. The campaign received national recognition, ranking among the Top 10 local campaigns based on industry votes.
The results
- Strong, consistent online presence across all major social platforms.
- Unified brand voice and visual identity reflecting Arak Brun’s heritage and prestige.
- High-performing digital campaigns, including an award-winning national campaign.
- Sustained community engagement, driving brand loyalty and cultural connection.
"We really enjoy working with Coperon's team, as they are very professional and always available and responsive!"
