Micro Conseil International (MCI), the exclusive distributor of Apple across Africa and the French Overseas departments and territories, requires a digital platform that reflects the prestige of the brand it represents. MCI’s mission is to efficiently promote Apple products and provide robust support to its extensive network of resellers.
As part of the leading Midis Group, MCI commissioned Coperon Technologies to develop its new corporate website, built to serve this massive and diverse market:
- Bilingual global platform: The website was developed to seamlessly support both English and French, ensuring clarity and professionalism across MCI’s vast geographic territory.
- Content authority: Coperon’s data entry services provided complete content enrichment, ensuring every product and corporate detail is accurate and polished.
- Full-spectrum digital strategy: Beyond development, Coperon defined a comprehensive digital marketing strategy, including social media and SEO. This strategy is designed to keep the audience informed about the latest Apple products and news, successfully driving that engaged audience back to the new, authoritative website.
The project’s success was ensured by close, collaborative management between MCI, the Midis Marketing team, and Coperon, delivering a digital foundation that empowers MCI’s continued market leadership.
