Founded in 1974, Ghidini Lighting is a respected Italian leader in the design and production of technical outdoor lighting fixtures. Recognizing that digital commerce is the most efficient path to global growth, Ghidini partnered with Coperon Technologies, continuing a long-term collaboration that has underpinned the company’s digital transformation for several years.
Ghidini is strategically utilizing e-commerce to gain unprecedented access to new global and regional markets, significantly expanding sales volume without the typical heavy costs associated with establishing foreign physical footholds.
Coperon was commissioned to deploy the robust e-Commerce platform that supports this forward-thinking marketing channel strategy. Our implementation ensured a seamless, complete digital sales cycle:
- Strategic deployment: Delivered an e-commerce platform perfectly aligned with Ghidini’s B2B and B2C sales objectives.
- Complete sales cycle: Integrated the full transaction workflow, covering everything from intuitive cart management to secure online payment processing.
- Market expansion engine: Provided a scalable platform designed to support Ghidini’s ambitious goals for global reach and increased profitability.
Coperon Technologies is proud to be the continuous strategic partner empowering Ghidini Lighting’s successful, cost-effective market expansion.
