Founded in 1974, Ghidini Lighting is a respected Italian specialist in the design and production of technical outdoor lighting fixtures. Known for using only the highest quality materials and components, Ghidini’s focus is on satisfying the precise wants and needs of specifiers across endless residential and commercial spaces.
To ensure its technical excellence reached a wider global market, Ghidini Lighting partnered with Coperon Technologies to define its digital path.
Working closely with the Ghidini Marketing department, Coperon executed a full strategic deployment:
- Global strategic blueprint: We collaborated to set a global digital strategy meticulously tailored for the brand, ensuring the messaging aligns with their high standards of efficiency and performance.
- Platform activation: The strategy was applied across the main social media platforms to target and engage the key professional audience (specifiers, designers, and architects).
- Focus on measurable results: The core objective of this ongoing partnership is to translate digital engagement into tangible commercial results, increasing visibility and driving inquiries for their specialized technical products.
Coperon Technologies is proud to be the strategic partner amplifying Ghidini Lighting’s commitment to quality and innovation in the global digital landscape.
