Chicco is a globally trusted Italian brand in the baby products sector. Despite its strong market reputation, the Lebanese representative recognized a critical gap: a lack of direct engagement on major social media channels. To build online awareness, connect with its audience, and lay the groundwork for future digital sales, Chicco Lebanon partnered with Coperon Technologies.
Coperon handled the entire foundational strategy and execution:
- Strategic blueprint: We defined a comprehensive social media strategy meticulously tailored to meet the specific objectives set by Chicco Lebanon, focusing on engagement and brand awareness.
- Presence launch: In February 2018, Coperon successfully launched and activated the brand’s official pages across the relevant social media platforms (Facebook, Instagram, and YouTube).
- Audience connection: This move immediately created a direct channel for Chicco to deliver news, showcase products, and foster a strong, interactive relationship with its local customer base.
This project underscores Coperon’s expertise in building a robust digital foundation for global brands entering the social space.
