Zarina is executing an exciting strategic pivot, transitioning from a large-scale wholesaler of established brands to developing its own unique line of tableware. By sourcing and collaborating with designers from all over the world, Zarina has created a distinct new brand that requires a powerful global retail presence.
To facilitate this crucial shift to a direct-to-consumer model, Zarina partnered with Coperon Technologies to develop and launch their dedicated e-Commerce platform. Our focus was on providing a seamless, sophisticated online store:
- Complete content enrichment: Coperon delivered the website fully enriched with the new brand’s diverse products and all necessary related information, guaranteeing a professional and immediate launch.
- Empowering control: A robust backend system was provided, empowering the Zarina team with the ability to easily and internally update products and corporate pages as their global collections evolve.
- Global sales engine: The new platform serves as the engine for Zarina’s international growth, connecting their globally-sourced designs directly with consumers.
Coperon Technologies is proud to be the strategic partner that enabled Zarina to successfully launch its own brand and begin its new chapter in global e-commerce.
