Latourba Boutique, a unique wine bar and retail experience, officially celebrated its grand opening on March 14th, 15th, 16th, and 17th, 2018.
This new venue, managed by the Latourba team, is dedicated to communicating its own vibrant content, events, and unique atmosphere, distinct from the winery’s identity. Recognizing this strategic difference, the boutique partnered with Coperon Technologies to establish its independent digital voice.
Coperon successfully launched the official Facebook page and Instagram accounts, providing the boutique with dedicated channels to:
- Showcase unique events and the wine bar experience.
- Communicate content tailored specifically to the retail and hospitality audience.
- Build a distinct brand identity separate from the parent winery.
We were proud to help Latourba Boutique open its digital doors right alongside its physical ones.
