With a history spanning over fifty years, Martinelli Luce is synonymous with innovative lighting design. Their products, including icons like the Cobra and Pipistrello lamps, are celebrated in prestigious institutions such as the MoMa in New York and the Triennale di Milano. When such a legacy brand decides to renew its online presence, digital precision is paramount.
Martinelli Luce entrusted Coperon Technologies to develop their new website, ensuring the final platform adhered flawlessly to their demanding design guidelines. Our strategic implementation centered on managing their complex, historically rich catalog:
- The Coperon CMS & PIM advantage: We deployed and configured our proprietary Coperon CMS, The Data Manager, providing a powerful, intuitive engine for continuous content updates and meticulous product catalog review.
- Refined search experience: We selected comprehensive properties to enable sophisticated filtering, helping online clients quickly narrow search results and easily locate the exact, high-design product they need.
- Resource accessibility: Every product page is optimized to allow extensive information and material (specs, technical sheets) to be easily downloaded, supporting professionals and clients alike.
Coperon Technologies is proud to provide the technological foundation that allows Martinelli Luce’s iconic design heritage to shine brightly in the modern digital landscape.
